No Bull Selling is not just another book on selling. The book teaches the reader how to bring the best out in themselves and others through TIPS (Trisler's Idiot Proof System), a unique formula that completely develops the selling charisma. The book is a fun, no-nonsense guide to bringing out the best in the reader and others. There are no canned pitches, no manipulation, no pressure and no trick closes. Instead there are techniques based on honesty and openness, which promote long-term selling relationship. Fell's No bull Selling lays out the hard facts about strong and weak sales techniques and Trisler's funny and down-to-earth style makes learning to selling simple and clear. The methods advocated in No Bull Selling are tried and proven 'on the street' and are richly illustrated by humorous examples.