Share all your family fun with the COOLPIX W100, the compact digital camera that makes photography simple for everyone. Take it to the beach, pool, lake or out in wintery fun on ski slopes or in the middle of a snowball fight. The COOLPIX W100 is waterproof down to 33 feet underwater, plus it’s shockproof to 5.9 feet; cold resistant to 14°F† and dustproof, so it’s built to take all of life’s knocks. Shoot high-quality photos and Full HD videos with stereo sound, while SnapBridge automatically transfers images to your compatible smart device for easy sharing and storage. Dedicated one-touch buttons and an easy-to-use interface make operation simple.

Added Features lets you go all out
Waterproof, shockproof and freezeproof
An amazing vacation can become a big disappointment if your memories don’t come home too. With this camera there’s no worry because it’s waterproof down to a depth of 33 feet. shockproof to withstand a 5.9 feet drop, freezeproof down to a temperature of 14°F, as well as dustproof. So even if you take it on outings and accidentally drop it, get it wet at the beach or if it winds up in the snow, you won’t lose your precious memories.

Beautiful pictures are easy to take
On land or in the sea
Every COOLPIX is designed around a genuine NIKKOR glass lens, the legendary optics that have helped make Nikon famous. The 13.2 MP CMOS image sensor ensures quality images while the 3× Optical Zoom/6× Dynamic Fine Zoom give you the reach you need. Capturing your subjects is easy with Nikon's Target finding AF which automatically finds your intended subject within the frame. Easily compose shots using the large 2.7-inch TFT LCD. Taking pictures of the kids underwater is easy too; let the Underwater face framing function look for faces and automatically take a picture when it spots someone. In addition to large separate shutter buttons for stills and movie shooting, there are four buttons logically aligned next to the LCD for intuitive operation.
COOLPIX W100 photo of a smartphone, hat, beachball and table poolside

Stay connected
Unleash new possibilities with a compatible smartphone
Install Nikon's SnapBridge app on a compatible smartphone or tablet* and unlock exciting new capabilities with the COOLPIX W100. Built-in Wi-Fi®, NFC and Bluetooth® low energy (BLE) maintain a connection between the app and your camera, so each shot you take automatically transfers to your smartphone or tablet for sharing, editing with photo apps or uploading to your favorite sites. You can even use the SnapBridge app to control your camera remotely!

Play
More ways to enjoy video
Shoot Full HD 1080p resolution movies (30 fps) to capture living memories with high quality. Even shoot a movie miniature, in which time-lapse stills are taken at intervals and stitched together into a single movie. Street corners and landscapes will look like moving miniature models.

Filled with fun features
Make your shots more unique and fun to share by applying cartoon, bubble and neon effects. Beautify images with the decorative Stamp feature. Have fun rating each other’s pictures, create animated slideshows with background music. Change up your welcome screens by turning on the Variety Menu.

Advanced shooting techniques made simple
Shooting streaks of light from the headlights or taillights of cars and other moving vehicles has been a difficult challenge until now. Similarly capturing light trails of the stars wasn't always simple. The add light trails mode makes it easy because it automatically composites multiple shots to show light paths without blowing out the highlights of a nightscape.

Flatter your friends and family with Glamour Retouch options
Both adults and kids alike will be fascinated with adding makeup effects on faces. Apply color to faces, color lips, add mascara, eye shadow and more to make portraits and selfies look more lively. A total of 12 glamorous effects are available.

COOLPIX W100 makes taking pictures and videos more fun
The rounded design and comfortable fit makes the camera easy for everyone to use. Choose from either white or blue, to show off your style while taking great photos and videos of your world!