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New Product Management

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New Product Management

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New Product Management by C.Merle Crawford
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Description

Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".
Release date NZ
January 1st, 2008
Country of Publication
United States
Edition
9th Revised edition
Illustrations
Illustrations
Imprint
McGraw Hill Higher Education
Pages
552
Dimensions
870x330x230
ISBN-13
9780071263368
Product ID
2062852

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