Business & Economics Books:

Neuromarketing

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Paperback

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Neuromarketing by Patrick Renvoise
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Description

How can the latest brain research help increase your salesBecause paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:, The 6 stimuli that always trigger a response, The 4 steps to align content and delivery of your message, The 6 message building blocks to address the "old brain", The 7 powerful impact boosters to set your delivery apart from the restOnce you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.
Release date NZ
September 18th, 2007
Country of Publication
United States
Edition
International ed.
Imprint
Nelson Current
Pages
256
Dimensions
140x216x14
ISBN-13
9781595551351
Product ID
2060592

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