Ironically, his angry rantings boost his sagging ratings â€“ much to the surprise and delight of the UBS brass. Subsequently rehired and reinvented as the "mad prophet of the airwaves", he soon becomes a pawn of ruthless programming executives who milk his madness for every share point it's worth. Of course, when the "prophet" ceases to be profitable, something has to be done about Beale, preferably on camera, before a live studio audience...
- Region 4
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