Business & Economics Books:

Netflix and the Re-invention of Television

Format

Hardback

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Netflix and the Re-invention of Television by Mareike Jenner
$228.99
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Description

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV.

Author Biography

Mareike Jenner is Lecturer in Media Studies at Anglia Ruskin University, UK. Her monograph American TV Detective Dramas was published by Palgrave in 2015. She has published on Video-on-Demand, genre and crime drama.
Release date NZ
August 7th, 2018
Country of Publication
Switzerland
Edition
1st ed. 2018
Illustrations
VIII, 299 p.
Imprint
Springer International Publishing AG
Pages
299
ISBN-13
9783319943152
Product ID
28125256

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