Business & Economics Books:

Net Benefit

Guaranteed Electronic Markets: the Ultimate Potential of Online Trade

Format

Hardback

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Net Benefit by Wingham Rowan
$232.99
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Description

This text explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author outlines a world in which open online marketplaces are routinely used to trade everything from office space to bicycle rental between individuals. Each transaction would be guaranteed by the system, not the reputation of the seller. Anyone could enter the market as an equal. The author argues that the electronic marketplaces of the future will have widespread and fundamental economic and social consequences.

Author Biography

WINGHAM ROWAN is the producer and host of British television's long running series covering stories from the Internet, Cyber Cafe. Since the early 1990s he has been researching the possibility of electronic markets for public use with the help of key figures in online trading worldwide.
Release date NZ
February 8th, 1999
Author
Country of Publication
United Kingdom
Illustrations
XIV, 240 p.
Imprint
Palgrave Macmillan
Pages
240
Dimensions
140x216x22
ISBN-13
9780333760093
Product ID
1648570

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