Business & Economics Books:

Navigating the Badlands

Thriving in the Decade of Radical Transformation

Format

Paperback

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Navigating the Badlands by Mary O'Hara- Devereaux
$63.99
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Description

In this groundbreaking book, Mary O'Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O?Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.

Author Biography

Mary O'Hara Devereaux is the CEO of Global Foresight and an internationally recognized business forecaster and strategist. She is the coauthor of Globalwork from Jossey Bass. She has consulted for numerous global players, including ChevronTexaco, Coca Cola, Motorola, Procter & Gamble, CITIC Pacific, Ericsson, Skandia, and Cable and Wireless as well as government agencies in the United States and China. In addition she has been a senior faculty member at the University of California, University of Hawaii, Peking University, and the Institute for the Future.
Release date NZ
September 21st, 2004
Country of Publication
United States
Illustrations
illustrations (some col.)
Imprint
Jossey-Bass Inc.,U.S.
Pages
336
Dimensions
160x235x28
ISBN-13
9780787971380
Product ID
3074870

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