Helen Fulton is Associate Professor in the Department of English at the University of Sydney, where she teaches grammar, discourse analysis, communication studies, and medieval studies. She has published on semiotics and discourse and is currently the President of the Australasian Universities Language and Literature Association. Rosemary Huisman is Honorary Associate Professor in the Department of English, University of Sydney, where she was also Head of Semiotics until 2003 . Her research brings together contemporary literary, semiotic and linguistic theory in the exploration of textual production and interpretation in different media, discourses and genres. A practising poet, she has produced major publications on the semiotics of poetry, from Beowulf to contemporary Australian writing. Julian Murphet is a Lecturer in the Department of English, University of Sydney, where he teaches American literature, film and critical theory. He is the author of two books on contemporary American literature, and has published widely in postmodern culture and the interrelations of visual and literary media. Anne Dunn is Senior Lecturer in the Department of Media and Communications at the University of Sydney. Before embarking on an academic career, she spent over twenty years in commercial and publicly-owned media, as a writer, resesarcher, journalist, producer, director and manager, including freelance work with magazines and newspapers. She is the current President of the Australian and New Zealand Communication Association.