From growing up in Doncaster through to his part in the resurgence of football in the North East, Kevin Keegan has often been in the media spotlight, but has revealed little of what motivates him or what he's really like. This autobiography seeks to uncover the private person behind the public figure, from Keegan's early days as a professional footballer, snapped up by Liverpool while playing for Scunthorpe; his inspiration of the Reds to three league championships and their unforgettable first European Cup triumph in Rome; and his transfer to SV Hamburg in 1977 for a then record amount, culminating in him becoming the only British player to be voted European Footballer of the Year in consecutive seasons. As a player he teamed up successfully with local heroes Chris Waddle and Peter Beardsley at Newcastle, but it was his return to Newcastle as manager that rekindled the passion of a footballing public starved of success for decades. The success of the team and the high-profile signings of Alan Shearer and Les Ferdinand, and the transfer of Andy Cole to rivals Manchester United put Newcastle United at the centre of world football once again.
The book closes with the inside story of why and how Keegan left Newcastle United, the club he transformed.
Kevin Keegan is Chief Executive of Fulham FC and a TV commentator. He divides his time between London and his wife and two daughters in the north-east of England.