Non-Fiction Books:

Must-Have

Sorry, this product is not currently available to order

Here are some other products you might consider...

Must-Have

The Hidden Instincts Behind Everything We Buy

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Must-Have by Geoffrey Miller
Unavailable
Sorry, this product is not currently available to order

Description

How can we understand human nature? Most scientists try to look inside our heads with questionnaires, experiments, and brain imaging equipment. But we can also look outside, to the consumerist dream-worlds that we have created to fulfil our desires. Products reveal our preferences. The world of goods, services, advertisements, media, and entertainment is a rich source of evidence about what people want - or at least what they think they want. Geoffrey Miller's new book offers a radical new way to understand ourselves, our lives and our future. It looks at consumerism through the lens of new scientific ideas and human nature. Over the last decade, genetics, neuroscience, game theory, and evolutionary psychology have been giving deep new insights into our motivations, emotions, preferences, relationships, and even aesthetic tastes. The new picture of human nature is much clearer, richer and more relevant to understanding our behaviour as consumers. Yet this scientific revolution has never been used to understan

Author Biography

Geoffrey Miller studied at Columbia, Stanford, Sussex and Munich Universities and until recently was at University College, London. He now teaches at the University of New Mexico.
Release date NZ
August 5th, 2010
Country of Publication
United Kingdom
Imprint
Vintage
Pages
384
Dimensions
129x198x24
ISBN-13
9780099437925
Product ID
6708080

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 127 Banana Points