How can we understand human nature? Most scientists try to look inside our heads with questionnaires, experiments, and brain imaging equipment. But we can also look outside, to the consumerist dream-worlds that we have created to fulfil our desires. Products reveal our preferences. The world of goods, services, advertisements, media, and entertainment is a rich source of evidence about what people want - or at least what they think they want. Geoffrey Miller's new book offers a radical new way to understand ourselves, our lives and our future. It looks at consumerism through the lens of new scientific ideas and human nature. Over the last decade, genetics, neuroscience, game theory, and evolutionary psychology have been giving deep new insights into our motivations, emotions, preferences, relationships, and even aesthetic tastes. The new picture of human nature is much clearer, richer and more relevant to understanding our behaviour as consumers. Yet this scientific revolution has never been used to understan
Geoffrey Miller studied at Columbia, Stanford, Sussex and Munich Universities and until recently was at University College, London. He now teaches at the University of New Mexico.