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Museum Store Management by Mary Miley Theobald
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Museum Store Management

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Description

Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise and trademarks, just to name a few. This second edition contains a new chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on related and unrelated products, and the Internet information on vendors and other resources.

Author Biography:

Mary Miley Theobald graduated from the College of William and Mary in Williamsburg, Virginia, then put her B.A. in American History and her M.A. in Administration and Interpretation of Historic Sites to good use across town at Colonial Williamsburg. She soon found that she liked history best when it made money for museums. Over the years she developed historically accurate products for the Historic Area stores, assisted in the opening of three 'new' historic shops, and learned a good deal about managing these nine establishments and training their costumed employees in historical interpretation. Today Theobald is an adjunct at Virginia Commonwealth University where she teaches American history and museum studies, a sometime museum store consultant, and a freelance writer.
Release date NZ
September 26th, 2000
Audience
  • General (US: Trade)
Edition
Second Edition
Pages
288
Dimensions
148x230x18
ISBN-13
9780742504318
Product ID
5323210

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