Non-Fiction Books:

Museum Retailing

A Handbook of Strategies for Success


Paperback / softback

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Museum Retailing by Andrew Andoniadis
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This major Handbook distils the exceptional experience of one of the world s leading museum store consultants, Andrew Andoniadis. Specializing in enhancing the profits of museum stores, he has now advised on over 300 separate projects, and is a recipient of the Museum Store Association s Service Award. The book is designed either to be read from cover to cover, or to act as a reference on specific issues. It aims to address both the art and the science of museum retailing. Key topics covered include: product selection; merchandising and display; customer service; layout and design; record-keeping; and pricing and inventory management. Throughout, the emphasis is on achieving better real-world results and on simple, effective implementation.
Release date NZ
September 12th, 2010
Country of Publication
United Kingdom
1, black & white illustrations
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