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Multivariate Data Analysis: Pearson New International Edition

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Multivariate Data Analysis: Pearson New International Edition by Joe F Hair
$169.00

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Description

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The authors provide an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organisation of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
Release date NZ
July 17th, 2013
Country of Publication
United Kingdom
Edition
7th edition
Imprint
Pearson Education Limited
Pages
740
Dimensions
216x277x33
ISBN-13
9781292021904
Product ID
21502994

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