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Multinationals in India

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Multinationals in India

Managing the Interface of Cultures

Format

Hardback

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Multinationals in India by Jai B.P. Sinha
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Description

The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying cultural practices. Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.
Release date NZ
August 10th, 2004
Country of Publication
United States
Imprint
SAGE Publications Inc
Pages
296
Dimensions
140x216x23
ISBN-13
9780761932048
Product ID
2065308

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