Multimodal Legitimation

Understanding and Analysing Political and Cultural Discourse

By:

Rowan R. Mackay

Format:

Hardback

Series:

Routledge Critical Studies in Discourse

Show Hide Adult Content

$450.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $112.50 with Afterpay Learn more

6 weekly interest-free payments of $75.00 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 7-19 June using International Courier

Description

This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.

Author Biography:

Rowan R. Mackay is Assistant Professor of English at the Chinese University, Hong Kong. Working at the crossroads of political language, social semiotics, and identity politics, previous publications have analysed the politics of Scotland, gender debates and how they can be analysed sensitively, and the role of irony within senior management teams.

Release date NZ

September 30th, 2021

Author

Rowan R. Mackay

Audience

Tertiary Education (US: College)

Illustrations

8 Line drawings, black and white; 16 Halftones, color; 27 Halftones, black and white; 51 Illustrations, black and white

Pages

248

Series

Routledge Critical Studies in Discourse

ISBN-13

9781138102637

Product ID

34023121

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Get free delivery, exclusive deals, and more^*

Business & Economics Books:

Multimodal Legitimation

By:

Format:

Series:

Buy Now, Pay Later with:

Availability

Description

Author Biography:

Customer reviews

Marketplace listings

Help & options

Filed under...

Get free delivery, exclusive deals, and more*

Buy Now, Pay Later with:

Author Biography:

Get free delivery, exclusive deals, and more^*