Fiction Books:

Multimodal Discourse Analysis

Systemic Functional Perspectives

Format

Hardback

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Multimodal Discourse Analysis
$428.99
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Description

Multimodal Discourse Analysis is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Different modes of communication covered include: Language. Dynamic and static visual images. Architecture and three-dimensional objects in the realm of material lived-in space, as well as electronic media, film and print. This also includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

Author Biography

Dr Kay O'Halloran is Associate Professorin the Department of English Language and Literature, and Director of the Multimodal Analysis Lab in the Interactive &Digital Media Institute (IMI) at theNational University of Singapore, Singapore.
Release date NZ
March 1st, 2004
Contributor
Edited by Kay O'Halloran
Country of Publication
United Kingdom
Illustrations
Illustrations
Imprint
Continuum International Publishing Group Ltd.
Pages
256
Dimensions
156x234x20
ISBN-13
9780826472564
Product ID
1674505

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