Business & Economics Books:

Multilatinas

Strategies for Internationalisation
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Hardback
$277.00
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Description

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

Author Biography:

Veneta Andonova is Associate Professor at the Universidad de los Andes, Colombia. The outcomes of her research are published in international journals such as the Journal of Development Economics, the Journal of Development Studies, the Journal of Business Research, Telecommunications Policy and others. Her research interests include business growth and entrepreneurship, crafting business strategies in poor business environments and successful internationalization strategies for Latin American and East European companies. Mauricio Losada-Otálora is a Professor at the Universidad Externado de Colombia, Business School. His current research focuses primarily on services marketing and on the relationships between institutions, resources and internationalization of emerging multinationals. His research has been published in the European Business Review, Business Horizons, International Journal of Retail and Distribution Management and the Journal of Retailing and Consumer Services.
Release date NZ
November 16th, 2017
Audience
  • Professional & Vocational
Contributors
  • Edited by Mauricio Losada-Otalora
  • Edited by Veneta Andonova
Illustrations
62 Tables, black and white; 9 Halftones, black and white; 72 Line drawings, black and white
Pages
376
Dimensions
158x235x20
ISBN-13
9781107130043
Product ID
26797787

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