This sweeping business history shows the dramatic movement of power from East to West, providing an expansive global view of choice moguls across various industries, including finance, transportation, communication, and more. It's an engaging narrative about greed, money, and the moguls and dynasties that have defined business.
Table of Contents
Foreword by David Grubin. Introduction. St. Godric: God and Profit. Cosimo de' Medici: Putting Money to Work. Philip II: Wealth without Wisdom. Tulipmania: Sharing the Greed. James Watt and Matthew Boulton: Turning Evolution into Revolution. The Transcontinental Railroad: Rouges and Visionaries. J. Pierpont Morgan: The American Colossus. John D. Rockefeller: Organizing the Octopus. Henry Ford: Building Cars and the Markets for Them. Robert Woodruff: The Brand's the Thing. Time Warner: Turning Opposite Cultures to Common Advantage. Bill Gates and Cyberspace: The Dematerialized Future. Acknowledgments. Source Notes. Photo Credits. Index.
HOWARD MEANS is a former senior editor at Washingtonian magazine and an award-winning writer; he is the author/coauthor of several books, including The 500 Year Delta; The Visionary's Handbook; Colin Powell: A Biography; The Banana Sculptor, the Purple Lady, and the All-Night Swimmer; and the novel C.S.A. DAVID GRUBIN is a producer, director, writer, and cinematographer who has won eight Emmy awards and three prizes from the Writer's Guild.