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Modeling Consumer Adoption of the Internet as a Shopping Medium on Hardback by Chuanlan Liu
Modeling Consumer Adoption of the Internet as a Shopping Medium on Hardback by Chuanlan Liu
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Modeling Consumer Adoption of the Internet as a Shopping Medium

An Integrated Perspective
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Description

Online shopping is now a well entrenched and highly profitable multi-billion dollar industry. Despite this, little is known regarding the characteristics of online shoppers and why some consumers are more prone than others to purchase online. This book proposes and tests a new classification scheme and framework for understanding consumer adoption of the internet as a shopping medium. The work also employs one of the largest national online samples ever utilized in this area of research. The results of this book are highly valuable and have extensive implications. This book is required reading for academic researchers as well as online retailing executives.
Release date NZ
June 28th, 2007
Author
Audience
  • General (US: Trade)
Pages
224
Dimensions
140x216x16
ISBN-13
9781934043158
Product ID
2041123

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