Wendell Rodricks has put the tiny Indian state of Goa firmly on the fashion map. Establishing his own label in 1990, he moved to his ancestral village in Goa in 1993, creating memorable collections each season, inspired by many emotions. Known as India's Guru of minimalism, he gave the country resort wear, minimalism and ecofriendly clothing before the words were coined. He has written for many periodicals and books, lectured on World Costume History for eight years, interned at museums in Lisbon and New York, and has been researching the history of Goan costume for eleven years. This is his first book.
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