The mobile internet is fast becoming the most popular channel for consumers across the world. According to surveys, 72 per cent of 18-30 year old consumers claim that they are now using the Mobile Internet more than they use the PC-based Internet. As a result, businesses need to start moving towards mobile devices as part of their company strategy, especially since the growing popularity of mobile applications such as the Apple iPhone, iPod Touch, Google Android and RIM Blackberry to name a few. "Mobile Business" will teach you how to use these applications for business purposes; to promote your businesses and to enable customers to access the company's products in as many ways as possible. It includes interviews with experts as well as hints and tips from industry insiders who have successfully integrated a mobile strategy into their marketing mix. It covers all the key aspects of mobile business and considers potential opportunities, the development of the current worldwide mobile market and strategies that you can attempt to get into it. Moreover, it teaches you to create a standalone website, revenue generation as well as how to write, structure and analyze content for mobile sites.

Author Biography

Marcus Austin has been writing about business and mobile technology for over 10 years. Among his accolades he is credited with creating and implementing the mobile strategy for The Guardian Newspaper, now the third largest UK mobile news site. He also launched the award winning website www.startups.co.uk.