Business & Economics Books:

Misbehaving

The Making of Behavioural Economics
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Buy together

15% of people buy Misbehaving and Thinking, Fast and Slow ~ Paperback / softback ~ Daniel Kahneman.

Buy together: $71.80

Description

The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions Why are we more likely to forgo the opportunity to sell a e100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

Author Biography:

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.
Release date NZ
May 5th, 2016
Pages
432
Audience
  • General (US: Trade)
Country of Publication
United Kingdom
Imprint
Penguin Books Ltd
Dimensions
130x200x25
ISBN-13
9780241951224
Product ID
24157738

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