There are dozens of books on the music business but none like this one, in most every book by an insider people love to talk about when good instincts paid off. In this book, we are turning the tables on that philosophy. We don't care how many times a person was right. We want to read about the time they were dead wrong. What they really learned from hard-won experience about what not to do in the future. We'll go behind closed doors of the most expensive mistakes ever made in the modern music industry as well as some common but lesser known ones that seven out of ten people make when starting out. Some of these mistakes will be taught first-hand, by the people who made them: record executives, managers, artists, producers who've worked with: Michael Jackson, Christina Aguilera, Courtney Love, Madonna, Nickel Back, Twisted Sister, Dead Kennedys, Susan Vega, Chaka Khan, Debbie Gibson, Destiny's Child, Joan Osborne, Kurt Cobain, Paul Stanley, The Captain & Tenille, Jessica Simpson, Aerosmith, Pink, Ricky Martin, Dido, and literally dozens more.
Moses Avalon writes under a pseudonym because of the sensitive nature of the material his books cover. Avalon is a music industry consultant and advocate. He has produced and engineered records for Warner Brothers and BMG, and his work with Grammy award-winning artists has earned him five Platinum records and several Billboard and Ampex Golden Reel awards.