Business & Economics Books:

Micro MBA

Theory and Practice
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Hardback
$406.00
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Description

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Author Biography:

Carolina Machado, University of Minho, Portugal; Paulo Davim, University of Aveiro, Portugal
Release date NZ
April 23rd, 2018
Audiences
  • Professional & Vocational
  • Professional & Vocational
Contributors
  • Contributions by Ana Lucia Rodrigues
  • Contributions by Ana Raquel Sampaio de Sousa
  • Contributions by David Starr-Glass
  • Contributions by Filomena Antunes Bras
  • Contributions by Gema Calleja Sanz
  • Contributions by Gilda Hernandez-Maskivker
  • Contributions by Jordi Olivella Nadal
  • Contributions by Miguel L Pinheiro
  • Edited by Carolina Machado
  • Edited by J.Paulo Davim
Illustrations
17 Tables, black and white; 3 Illustrations, black and white
Pages
184
Dimensions
170x244x13
ISBN-13
9783110481167
Product ID
27565004

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