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Metaphor and Gender in Business Media Discourse by V. Koller
Metaphor and Gender in Business Media Discourse by V. Koller
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Metaphor and Gender in Business Media Discourse

A Critical Cognitive Study
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Description

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Author Biography:

VERONIKA KOLLER is Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK. Her research focuses on cognitive semantics and critical discourse analysis, especially corporate discourse. Her current work addresses the cognitive structure of corporate brands as well as their communication and reception in discourse.
Release date NZ
May 25th, 2004
Author
Audience
  • Postgraduate, Research & Scholarly
Illustrations
5 Illustrations, black and white; XI, 244 p. 5 illus.
Pages
244
Dimensions
140x216x14
ISBN-13
9780230217072
Product ID
2101637

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Metaphor and Gender in Business Media Discourse on Hardback by V. Koller
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Metaphor and Gender in Business Media Discourse
by V. Koller ~ Hardback
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