Non-Fiction Books:

Merchandise for Authors

Engage Your Readers While Increasing Your Income


Paperback / softback

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Merchandise for Authors by Melissa Addey
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Creating your own author 'swag', or merchandise can bring in income and engage your readers as well as giving you the creative edge at literary events and festivals. Bands and film-makers always create merchandise for their creative works, now it's time for authors to use merchandise to market their works too. In this book you'll find: 5 things merchandise should do for you 6 steps of new product development (NPD) How to think beyond bookmarks and coffee mugs Case studies and interviews with real authors to inspire you Details of good suppliers to get you started Merchandise for Authors is a really valuable resource. Melissa has clearly used the time she spent with the British Library to good effect, giving excellent advice to the many writers with whom she worked - and has now generously shared her thoughts in a format that means a much wider audience can benefit. I advise you to take her advice. Dr Alison Baverstock, Associate Professor of Publishing at Kingston University, author of How to Market Books

Author Biography

Melissa Addey mainly writes historical fiction, and is currently writing two series set in very different eras: China in the 1700s and Morocco/Spain in the 1000s. Her first novel, The Fragrant Concubine, was picked for Editor's Choice by the Historical Novel Society and longlisted for the Mslexia Novel Competition. If you'd like to try her writing, visit her website to pick up a free novella, The Consorts. In 2016 Melissa was made the Leverhulme Trust Writer in Residence at the British Library, which included writing two books, Merchandise for Authors and The Storytelling Entrepreneur. You can read more about her non-fiction books on her website. Melissa is currently studying for a PhD in Creative Writing at the University of Surrey. She loves using her writing to interact with people and runs regular workshops at the British Library as well as coaching other writers on a one-to-one basis. She lives in London with her husband and two children.
Release date NZ
April 30th, 2018
Illustrations, black and white
Letterpress Publishing
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