Excerpt from Medical Ethics: A Guide to Professional Conduct This change of opinion is abundantly illustrated in the matter of advertising. The sign which a medical man puts outside his house is of course an advertisement, and a few years ago it was a common thing to see this take the form of a red lamp and a large brass plate; now the red lamp is disappearing, and the brass plate is of quite modest dimensions; but, on the other hand, much undesirable advertising of a different kind has grown up. Some go so far as to publish an announcement of their names, qualifications, hours of consultation, and fees, in the advertisement columns of newspapers; others are content to print the same information on cards or hand-bills which are distributed in the neighbourhood where they seek to practise. But by far the largest part Of modern advertising is of an indirect kind; every Opportunity for gaining publicity is promptly seized, whether it be an application for a public appointment. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.