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Media Research Techniques

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Media Research Techniques

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Paperback / softback

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Media Research Techniques by Arthur Asa Berger
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Description

With new chapters on experimentation, histor ical research, comparative research and participant observat ion, this second edition of Media Research Techniques will e nable beginners to plan and implement research in communicat ions studies. '

Author Biography

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
Release date NZ
June 15th, 1998
Country of Publication
United States
Edition
2nd Revised edition
Imprint
SAGE Publications Inc
Pages
184
Dimensions
152x229x11
ISBN-13
9780761915379
Product ID
2067736

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