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Media Programming

Strategies and Practices

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Media Programming: Strategies and Practices by Susan Tyler Eastman
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Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, International Edition, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, digitalization, the "cluster selling" of programming, and the impact of new technologies. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 8e, International Edition, includes practical examples, insight from noted industry authorities, a useful Website, and an expanded glossary to reflect the latest trade jargon and practices.

Table of Contents

Preface. Part 1: PROGRAMMING RESOURCES AND CONSTRAINTS. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic and International Syndication. Part 2: BROADCAST TELEVISION STRATEGIES. 4. Prime-Time Network Entertainment Programming. 5. Nonprime-Time Network Television Programming. 6. Television Station Programming Strategies. 7. Public Television Programming. Part 3: CABLE, SATELLITE, AND ONLINE STRATEGIES. 8. Cable System and Satellite Programming. 9. Basic and Premium Subscription Programming. 10. Online Video and Audio Programming. Part 4: RADIO PROGRAMMING. 11. Music Radio Programming. 12. Information Radio Programming. Abbreviations and Acronyms. Glossary. Annotated Bibliography. Media Sites on the World Wide Web. About the Contributing Authors. Index to Program Titles. General Index.
Release date NZ
February 2nd, 2008
Country of Publication
United States
International ed of 8th revised ed
Wadsworth Publishing Co Inc
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