Media Economics

Understanding Markets, Industries and Concepts

By:

Alan B Albarran

Format:

Paperback / softback

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Description

The economic principles of print, film, and recording media Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.

Author Biography:

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

Release date NZ

May 1st, 2002

Author

Alan B Albarran

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

240

Dimensions

155x227x15

ISBN-13

9780813821245

Product ID

3076129

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