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Media Communication

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Media Communication

An Introduction to Theory and Process


Paperback / softback

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Media Communication by James Watson
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This textbook introduces students to the role, practice and influence of the mass media in contemporary society. Emphasizing the social, cultural, political and economic contexts in which the media operate, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. The second edition has been thoroughly updated to includes substantial new material on the internet and a more sustained engagement with debates about globalization.

Author Biography

A former journalist, JAMES WATSON is Director of the BA Honours degree in Media and Communication at West Kent College. He is co-author with Anne Hill of A Dictionary of Communication and Media Studies, now in its sixth edition.
Release date NZ
May 19th, 2003
Country of Publication
United States
2nd edition
notes, glossary, index
Palgrave Macmillan
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