This text provides an insightful exploration of the complex issues faced by managers in the modern world. Organizations face constant change as a result of competitive pressures, political changes, social developments and technological progress. "Strategic Management" is a plan of action to enable an organization to succeed in this changing world through the dynamic management organization and leadership of private and public sector companies and institutions. This book describes and analyzes all these issues and explains the process of meeting the needs of an organization's customers and other stakeholders.
TIM HANNAGAN is an Educational Consultant and a writer. He has worked for companies in the UK and abroad in sales, marketing, and general management. He has also worked in the public sector in further and higher education including over ten years as Principal and Chief Executive of a Further Education Corporation. He has written a range of books on business and management subjects including Mastering Statistics.