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Mastering e-Business

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Mastering e-Business


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Mastering e-Business by Jonathan Groucutt
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'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.

Author Biography

PAUL GRISERI has extensive experience in Management Consultancy and Education. He has taught a wide range of general management and Human Resource Management related subjects at professional and postgraduate level. His previous books include Management Knowledge (Palgrave Macmillan 1998) and Managing Values (Palgrave Macmillan 2002). - JONATHAN GROUCUTT is Deputy MBA Programme Director at Oxford Brookes University. He has taught a wide range of Marketing and related subjects on undergraduate and postgraduate programmes. He has also been a marketing consultant advising on a diverse range of companies from small and medium sized enterprises to multinationals.
Release date NZ
March 22nd, 2004
XVII, 280 p.
Country of Publication
United Kingdom
Palgrave Macmillan
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