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Mastering Customer Relations by Roger Cartwright
Mastering Customer Relations by Roger Cartwright
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Mastering Customer Relations

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Description

An introduction to customer relations, customer service and customer care, describing the concepts, their practical application and their importance. This guide is designed for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations, whether as cores or options. The author uses practical examples from real organizations in all sectors of economic and social activity to support the concepts that are introduced in an accessible format.

Author Biography:

ROGER CARTWRIGHT is Director of The Centre for Customer Relations at Perth College in Scotland, one of the constituent members of the Highlands and Islands University Project (UHI). He is the Course Team Convenor for the proposed UHI Management Development Programme at postgraduate level. Roger has both written and edited texts on the subject of Management.
Release date NZ
May 5th, 2000
Audiences
  • A / AS level
  • Undergraduate
Country of Publication
United Kingdom
Illustrations
X, 238 p.
Imprint
Red Globe Press
Pages
238
Publisher
Bloomsbury Publishing PLC
Dimensions
156x234x14
ISBN-13
9780333801598
Product ID
1692648

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Public relations
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