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Mass Media Research

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Mass Media Research

An Introduction

Format

Paperback

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Mass Media Research: An Introduction by Joseph R. Dominick
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Description

MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Release date NZ
April 21st, 2005
Country of Publication
United States
Edition
8th Revised edition
Illustrations
Illustrations
Imprint
Wadsworth Publishing Co Inc
Pages
512
Dimensions
190x235x13
ISBN-13
9780534647186
Product ID
1820242

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