Marketing Warfare

Name: Marketing Warfare
SKU: 7576946
Price: 50.00 NZD
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Description

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".

Author Biography:

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.

Release date NZ

December 16th, 1997

Author

Audience

Professional & Vocational

Edition

New edition

Pages

224

Dimensions

137x201x18

ISBN-13

9780070527263

Product ID

7576946

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