Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing to Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. * Recognising the diverse nature of mums * Avoid the nine mistakes most businesses make * Attract mums to your business, then turn them into raving fans * Harness the power of social media and word of mouth advertising * Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.