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Marketing Strategy and Management on Paperback by Michael J. Baker
Marketing Strategy and Management on Paperback by Michael J. Baker
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Marketing Strategy and Management

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Marketing Strategy and Management

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Paperback
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Description

This is a new edition, fully revised and updated, of Michael Baker's successful text for the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working knowledge of the subject. The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix.
Release date NZ
July 27th, 1992
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Country of Publication
United Kingdom
Edition
2nd Revised edition
Illustrations
92ill.
Imprint
Palgrave Macmillan
Pages
586
Publisher
Palgrave Macmillan
Dimensions
159x240x30
ISBN-13
9780333576441
Product ID
14107825

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