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Marketing Research

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Marketing Research



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Marketing Research by Christopher West
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Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

Author Biography

CHRISTOPHER WEST is Managing Director of Marketing Intelligence Services, a marketing research and consultancy company. He writes and lectures extensively on marketing subjects and has edited two books, Marketing on a Small Budget and A Management Guide to Survival. He has also contributed articles to the Harvard Business Review, the Business Strategy Review and Financial Times. His lecturing activity has taken him throughout Europe and to the United States, South Africa, Singapore and Malaysia.
Release date NZ
February 1st, 1999
Country of Publication
United Kingdom
Palgrave Macmillan
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