Christmas to your door NZ's largest range of gifts – Overnight delivery in NZ – Order up to 21 December Learn more

Business & Economics Books:

Marketing Management

Sorry, this product is not currently available to order

Here are some other products you might consider...

Marketing Management

Format

Hardback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Marketing Management by Michael R Czinkota
Unavailable
Sorry, this product is not currently available to order

Description

This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. "Marketing in Action boxes" - a new feature in this revised edition - provide readers with a look at the theory in practice. Real company examples conclude with probing questions to help the reader analyse the situation presented. The 15 chapters in this book offer advice on teaching this course and incorporate key topics with the addition of a chapter on estimating market demand. "Manager's Corner" is a returning feature from the first edition and contains boxes which support chapter content by providing in-depth discussions on certain aspects of various topics, as well as offering expanded real-world examples. Scenario-based discussion questions which are built around a real example to help readers evaluate and dissect the marketing challenges of real companies, conclude each chapter. Sources for these questions include popular and business press articles. This edition also contains ten end-of-book cases.
Release date NZ
May 23rd, 2000
Country of Publication
United States
Edition
College edition
Illustrations
col. Illustrations
Imprint
South-Western
Pages
624
Dimensions
226x284x25
ISBN-13
9780324022032
Product ID
1819853

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 953 Banana Points