Business & Economics Books:

Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business
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Hardback
Marketing Made Simple by Donald Miller
$45.00

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Description

Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Don Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.

Author Biography:

Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He's the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.
Release date NZ
April 16th, 2020
Audience
  • Professional & Vocational
Country of Publication
United States
Imprint
HarperCollins Leadership
Pages
208
Dimensions
147x221x20
ISBN-13
9781400203796
Product ID
21255284

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