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Marketing in the Emerging Markets of Latin America on Hardback by M. Marinov
Marketing in the Emerging Markets of Latin America on Hardback by M. Marinov
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Marketing in the Emerging Markets of Latin America

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Hardback
$151.00
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Description

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Author Biography:

FERNANDO ROBLES George Washington University, USA
Release date NZ
October 28th, 2005
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Tertiary Education (US: College)
  • Undergraduate
Illustrations
XV, 191 p.
Pages
191
Dimensions
140x216x15
ISBN-13
9781403947512
Product ID
1861819

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Available - Usually ships in 3-4 weeks

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