Business & Economics Books:

Marketing in the Emerging Markets of Central and Eastern Europe

The Balkans



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Marketing in the Emerging Markets of Central and Eastern Europe by Marin Marinov
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The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

Author Biography

MARIN MARINOV is Professor of Marketing and International Business at the Gloucestershire Business School, in the United Kingdom, and Visiting Professor of Umea, Sweden. He has held a number of professorial appointments all over the world, including Denmark, Germany, USA, Bulgaria, Finland, Sweden, France, and Spain. His research includes the role of the multinational corporation, the internationalization of businesses, business policy and strategy, changes in management and marketing activities of firms, as well as research in curricula development for business education. Dr Marinov has publi
Release date NZ
June 7th, 2005
Country of Publication
United States
XIV, 160 p.
Palgrave Macmillan
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