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Marketing in the Digital Age

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Marketing in the Digital Age

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Paperback / softback
Marketing in the Digital Age by John O'Connor
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While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing. Time is now measured at net speed where time to market is calculated in days and weeks rather than months or years. This new edition has been written to reflect these changes. Key features of this new edition include:? Much greater emphasis on the impact of e-Business on marketing? A new part dedicated to issues of managing the customer relationships, including individual chapters on the creating the customer database, database and direct marketing, and relationship marketing? A wide range of examples and case studies from student-orientated companies including Sony,, British Airways and many more? Coverage of topical issues such as data privacy, globalization, sales force automation and digital television.Throughout the authors clearly demonstrate it is imperative that marketeers keep pace with the dramatic and far-reaching changes of the digital age.John O'Connor is co-founder and Chief Operating Officer of HotOrigin, an Internet incubation company headquartered in Dublin. He was formerly an Associate Partner in Andersen Consulting, specialising in business strategy and Customer Relationship Management (CRM). He holds an engineering degree from TCD and an MBA from London Business School. John can be contacted at Galvin works for GE where he is responsible for driving GE's European e-Business initiatives. GE in Europe has a turnover of over 24bn dollars and 90,000+ employees, and e-Business is dramatically changing all aspects of how GE operates. Eamonn has written and lectured extensively on e-Business. Prior to GE, Eamonn worked with Andersen Consulting where he has implemented major programmes with companies such as Microsoft, and e-Business solutions with Ericsson. He holds a Master of Business Studies degree from University College Dublin. He can be contacted at
Release date NZ
March 6th, 2001
Country of Publication
United Kingdom
2nd edition
Financial Times Prentice Hall
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