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Marketing for Therapists

A Handbook for Success in Managed Care

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Marketing for Therapists: A Handbook for Success in Managed Care
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A Volume in the Jossey-Bass Managed Behavioral Healthcare LibraryThe first book of its kind, this essential resource helps therapists survive and thrive in today's rapidly changing health care environment. Full of nuts-and-bolts information in easy-to-understand language, this is a practical resource for effectively marketing behavioral care services.

Table of Contents

Foreword; A Therapist's View of Marketing - J. Davis; Responding to the Changing Behavioral Healthcare Marketplace - B. Gorman; Target Marketing: How to Start the Client Flow - N. Lucinian; Deciding What Services to Provide: Product Planning and Market Research - J. Davis; Developing a Marketing Plan and Steps to Successful Sales - D. Pearce; Finding Your Place in the Integrated Delivery System - D. Allen; Managed Care Contracting - H. White; Promoting Your Services - A. Porras; Customer Service - I. Rosengarten.

Author Biography

JERI DAVIS is a national marketing consultant. She is managed care consultant for the American Mental Health Counselors Association and is a frequent speaker and trainer for the Institute for Behavioral Healthcare, the National Community Mental Healthcare Council, the National Association of Psychiatric Health Care Systems, and the American Hospital Association.
Release date NZ
February 23rd, 1996
Edited by Jeri Davis
Country of Publication
United States
Illustrations, forms
Jossey-Bass Inc.,U.S.
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