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Marketing For Leisure And Tourism

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Marketing For Leisure And Tourism

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Description

This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon. Coverage is given to the need for public and voluntary organizations to become more marketing-orientated, as well as designing and delivering service quality.
Release date NZ
March 14th, 1996
Author
Audience
  • Professional & Vocational
Country of Publication
United States
Imprint
Addison Wesley
Pages
344
Publisher
Pearson Education (US)
Dimensions
172x234x21
ISBN-13
9780131509887
Product ID
1766155

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