Business & Economics Books:

Marketing Financial Services

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Marketing Financial Services

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Paperback

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Marketing Financial Services by Arthur Meidan
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Description

Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
Release date NZ
February 19th, 1996
Author
Country of Publication
United Kingdom
Illustrations
illustrations
Imprint
Palgrave Macmillan
Pages
344
Dimensions
154x232x27
ISBN-13
9780333550038
Product ID
1648183

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