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Marketing Essentials in Hospitality and Tourism

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Marketing Essentials in Hospitality and Tourism

Foundations and Practices

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Marketing Essentials in Hospitality and Tourism by Stowe Shoemaker
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Description

Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.
Release date NZ
January 3rd, 2007
Country of Publication
United States
Illustrations
Illustrations (chiefly col.), maps
Imprint
Prentice Hall
Pages
640
Dimensions
211x279x23
ISBN-13
9780131708273
Product ID
2059029

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