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Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b

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Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b

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Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b: Edicion by Valarie A Zeithaml
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Description

El tipo de problemas a los que se enfrentan las empresas de servicios nada tiene que ver con los de otros sectores: imposibilidad de inventar, dificultad para sincronizar la oferta y la demanda, asi como los retos que implica el control de la calidad. Por este motivo, este libro ensena como desarrollar y aplicar estrategias especificas que garanticen su efectividad.
Release date NZ
February 1st, 2002
Country of Publication
United States
Imprint
McGraw-Hill Companies
Pages
780
ISBN-13
9789701033258
Product ID
12162292

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